Doritos Nacho Cheese Spirit Launch

Eater teamed up with Doritos for a stunty launch party revealing the limited edition Nacho Cheese Spirit. We hosted an exclusive cocktail party in Williamsburg for 300+ local influencers, tastemakers, and lucky Doritos super fans. The party had custom lighting installations, immersive photo moments, Doritos-infused bites, and specialty cocktails highlighting the Nacho Cheese Spirit. The event buzz generated over 15M impressions, with RSVPs filling in less than 24 hours, and ultimately won Best Brand Partnership at the 16th Annual Shorty Awards.

Sponsor: Doritos

Role: Executive Producer & Sponsor Manager