I began my media career as a hospitality and lifestyle publicist, representing 10+ international clients and securing top-tier coverage in outlets such as The New York Times, Robb Report, and Vogue.com. I worked with renowned properties including Canyon Ranch and Sea Island, while also launching hotels across markets from New York City to Israel. My role spanned leading press trips, developing social content calendars, hosting influencers, and crafting tailored pitches that showcased each property’s unique strengths - whether through culinary talent, wellness experts, or the simply the beauty in the destination itself.