popsugar fitness

POPSUGAR is the go-to destination for wellness, fitness, beauty, fashion, and more - helping readers stay balanced through digital content and IRL experiences. Building on the success of POPSUGAR Play/Ground, we launched the first-ever Grounded event in Hollywood, a one-day wellness festival where 1,000 attendees came together to turn up, tone up, and fuel up. The experience featured high-energy fitness classes from Tone It Up, P.volve, and others, as well as mindful meditations and group hypnosis sessions designed to recharge mind and body. We later introduced PS Fit, a franchise featuring small-group workouts, offering small-group workouts with influencer talent and post-class receptions that bring the community together.

Sponsors: Allegra, Black Forest Gummies, Core Hydration, UGG, Natural Vitality CALM, and Nature's Way Alive!

Role: Producer & Sponsor Manager