the cut cafe

In celebration of The Cut’s first-ever print issue for NYFW, we partnered with Bluestone Lane to bring the magazine to life. Over two consecutive seasons, we transformed its Tribeca café into an immersive pop-up, reimagining the space as a true reflection of the brand. The activation featured editor-led programming, the first ever live taping of Tefi Talks with Tefi Pessoa, and curated sponsor moments such as a custom vending machine for giveaways. Guests enjoyed limited-edition Cut Cold Brews, espresso martinis, and exclusive happy hour specials, while mingling with fellow fans of the brand in the heart of Fashion Week.

Sponsors: Dove, Forever 21, Kahlúa, and Macy’s

Role: Executive Producer & Sponsor Manager