Levi's TikTok Global Launch

Successfully launched Levi’s Global TikTok channel in just six weeks, curating bespoke content from around the world to establish an authentic, engaging brand presence on the hottest growing platform. I led a cross-functional team spanning influencer marketing, creative production, and paid media, overseeing strategy and process to bring the channel live through a mix of in-house content and creator partnerships for a global audience.

The Stats:

  • 116.2K Followers in First 6 Weeks 

  • 70 Pieces of Content

  • 25 Creator Partnerships

  • 98.6M Video Views

  • 2.4M Likes

Role: RFP Strategic Development, Campaign Execution & Project Lead, Creator Partnerships Oversight

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