afterpay social blitz

Executed a social blitz with top creators and meme channels to educate consumers on the Buy Now, Pay Later category. By partnering with talent across comedy, fashion, lifestyle, and education, and amplifying with an extensive meme campaign, we encouraged audiences to “Afterpay It” for smarter spending - timed to drive impact ahead of the 2020 holiday season.

The Stats:

• 83.4M Impressions

• 13 Meme Channel Partners

• 31 Creator Partnerships

• 120 Pieces of Content

• 39% Growth on @AfterpayUSA Instagram

Role: Campaign Execution & Project Lead