papa john’s Sweepstakes

Led a two-part campaign generating buzz for Papa John's new Epic Stuffed Crust Pizza and the #EpicStuffs Sweepstakes. We partnered with a range of creators from dancers to mukbangers to trick shot athletes to create engaging content that resonated will all different types of consumers. The campaign delivered on three key goals: driving awareness of the new product, inspiring UGC, and generating sweepstakes entries.

The Stats:

• 36M Impressions

• 10 Creator Partnerships

• >10% Engagement Rate on TikTok

Role: Campaign Execution & Project Lead