EATER UNDER WRAPS

We transformed Eater’s Holiday Gift Guides into a two-day pop-up market in Brooklyn, curated with gifts for every type of foodie. Behind hidden doors, guests discovered The Cocktail Lounge, a speakeasy serving classic cocktails and a dessert flight featuring NYC favorites from Hani’s, Salswee, and Lady Wong. Beyond shopping and cocktails, the event included public and private programming: cookbook signings with beloved authors, bites from our favorites like Pop Up Bagels and Fan Fan Doughnuts, a cookie decorating class with chef Natasha Pickowicz, and a private cocktail party with José Andrés Group. A portion of proceeds supported World Central Kitchen. The 2024 activation earned the Gold Stevie Award for Pop-Up Experience and the 2025 Experiential & Event PR Award for Best Pop-Up Store.

2024 Sponsors: Brachs, Baileys, Capital One Dining, Destination DC

2025 Sponsors: Apple Pay, Diageo The Cocktail Collection, DoorDash, Dockers, Dunkin’, e.l.f., Pepsi, Shout, Verizon

Role: Executive Producer