MTN DEW

NATIONAL POP UP TOUR

MTN Dew and Thrillist teamed up for Destination DO THE DEW - a six-city tour encouraging locals and tourists alike to get out, explore, and enjoy good time gatherings with friends. We custom built and programmed three separate vending machines that toured around the US to surprise and delight consumers. Each guest won an ice cold MTN Dew that correlated to different prizes, all geared to help encourage adventure and group hangouts. To extend the campaign nationally, we launched a sweepstakes that awarded one winner $5,000 to put toward their next adventure.

Sponsor: MTN Dew

Role: Executive Producer & Sponsor Manager